ABFRL's Agile Inventory Strategy: Adapting to Consumer Demands with the 12-Season Model
Adapting to the ever-changing demands of the fashion business is critical for any successful retail organization. Since the market moves quickly, inventory management must be flexible to keep up with emerging trends and customer preferences. One of the biggest fashion and retail businesses in India, Aditya Birla Fashion and Retail Limited (ABFRL) carries a wide range of brands, from high-end luxury to reasonably priced casual wear, and serves a variety of consumers. In this blog post, we'll look at how ABFRL used the 12-season model to increase its inventory control and agility in the fast-paced fashion business. ABFRL is one of India's top fashion and retail businesses, with over 3,000 stores throughout the nation. It owns and operates several popular brands in India across various categories such as apparel, footwear, and accessories. Some of its well-known brands include Louis Philippe, Van Heusen, Allen Solly, Pantaloons, Shantanu and Nikhil, Sabyasachi, and the most recent...