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Why High-IQ Investors Still Make Costly Mistakes

Smart investors don't fail because they lack intelligence. They fail because they rely on the wrong mental gear. In  Behavioral Finance: The Second Generation  (CFA Institute Research Foundation), Meir Statman explores why even the most sophisticated professionals make predictable, systematic mistakes. Here is the breakdown in 3 key insights: 1. Shortcuts vs. Errors (System 1 vs. System 2) The human brain is a "cognitive miser" designed to conserve mental energy. Cognitive Shortcuts (Heuristics):  Rapid, intuitive "rules of thumb" driven by  System 1 . They help simplify choices—such as interviewing only 3 contractors or screening for 4-star mutual funds. Cognitive Errors:  Occur when a shortcut is applied to a complex problem where it doesn’t belong. System 1 jumps to conclusions, and a lazy  System 2  blindly approves it without doing the math. 👉  Example:  A stock crashes 50% and then rebounds 75%. Gut intuition (System 1) says you’re up....